Trend: H&M Grand Opening

The giant fashion store, H&M, has finally opened at Myeong Dong, Seoul in February 27th. H&M, owned by a Swedish company, Hennes & Mauritz, specializes in fashion and accessories for women as well as for men and children. There are thirty-five H&M stores in the world such as in California, Beijing, France, Japan, New York, and Hong Kong. H&M offers fashion and quality at the best price with a broad and varied selection, and it is loved by lots of fashionistas and designers. Lots of designers such as Sonia Rykiel, Jean Paul Gaultier, Jimmy Choo, and Stella McCartney contribute their designs to H&M. Sonia Rykiel has worked with H&M for the last three years and her works can be seen in all H&M stores.

" YouTube - Sonia Rykiel Pour H&M ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 27 Feb. 2010. .

This is a short introduction, preview video for "Sonia Rykiel pour H&M".

" YouTube - H&M Fashion Video #75 - Sonia Rykiel Pour H&M Knitwear Collection ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 27 Feb. 2010. .

This is another video of "Sonia Rykiel pour H&M" and it shows how the daughter of Sonia Rykiel, Nathalie Rykiel's designs are contributed to the designs in H&M. Her love for rainbow stripes is also portrayed in the knit collection in H&M.

" YouTube - H&M Fashion Video - Which Blue Are You? ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 27 Feb. 2010. .

"The Blues" is the first concept of the fashion in H&M. It obviously focuses on one particular color: blue. H&M has selected blue for their first concept because of the high popularity of blue jeans in the fashion industry, and navy blue with red and black has also been a trendy color especially for preppy, classic people.

"H&M The Blues." H&M . N.p., n.d. Web. 28 Feb. 2010. .

Blue is a great classic color for both men and women. Both genders enjoy wearing jeans and blue shirts as a casual, preppy look. As seen in the first picture, men with blue-patterned shirts and a navy pants become fashionable as ever! Women with light jeans and blue shirts also look casual and trendy! Everyone can try a few blue items from H&M and become a fashionista!


Also refer to the H&M official site: http://www.hm.com/us/#/startns/

You can be a fashionista with a few fashion items from H&M!

Trend: Black and White

"Dingdong." NAVER BLOG. N.p., n.d. Web. 23 Feb. 2010. .

White and Black: The two colors have been a common and popular color theme in the fashion industry for decades because of its elegant and trendy look. From fashion brands such as Dior, Dolce and Gabbana, Lanvin, and Chanel's 09/10 F/W season, we can see how the two colors still continue its popularity on the runway and on the streets. The two colors especially match well with laces and mini-dresses, but it certainly is a great color for all items in fashion such as pants, tops, and more. Outfits such as black and white tweed jackets, black leather leggings, black skinny jeans, black leather jackets, white jeans, black bags are some of the best fashion items for chic fashionistas and hollywood stars such as Kate Moss, Victoria Beckham, Nicole Richie, and many more.

“There's no Chanel collection without black. (It) will never exist. Who can live without some black clothes.” -Karl Lagerfeld

"Susan Park." Naver Blog. Naver, 17 Feb. 2010. Web. 25 Feb. 2010. .

Kate Moss matched her simple white mini dress with a black jacket and wore her black stockings. Even though there are only two colors in her whole outfit, she still looks chic and stylish because of the perfect match of the colors. Her black jacket also has a unique collar which is silver and it replaces the need of any accessories in her outfit.

"Susan Park." Naver Blog. Naver, 17 Feb. 2010. Web. 25 Feb. 2010. .

Victoria Beckham completed her outfit with white pants, a black jacket, and a black hermes bag which emphasized her sharp image. She also matched her outfit with gold pumps and it added elegance to her outfit.

"Baris Bine." Naver Blog. Naver, 6 Nov. 2009. Web. 25 Feb. 2010. .

Paris Hilton frequently wears black trench coats and this time, she matched it with a white lacy mini dress. Her trench coat might give her a sharp look, but her white mini dress adds a cute look to it. She also has a classic Chanel bag which is also in the color of black.





" YouTube - Chanel F/W 09/10 Fashion Show Part 1 ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 23 Feb. 2010. .



This is a video of the Chanel F/W 09/10 Fashion Show Part 1, and it shows how black and white is continuously a trendy color theme in lots of fashion brands, just like in Chanel.

If you want to look at more Chanel items, you may want to visit this site: http://www.chanel.com/


You can be a fashionista with a few items of black and white!

Accessories: Scarves

The trend of scarves began in the fall of 2009. With Alexander McQueen's skull design scarves, Hermes' silk scarves, and Fendi's wool scarves, the popularity of scarves started to follow the models on their runway. Scarves became one of the best items for all fashionistas.




"Morning coffee." Naver. N.p., n.d. Web. 22 Feb. 2010. .

1. Scarves with leather jackets: Wearing a bright-colored scarf with a black leather jacket would be a fantastic way to emphasize the vivid color of the scarf.




"Fashionista." NAVER BLOG. N.p., n.d. Web. 22 Feb. 2010. .

2. Scarves with long coats: A black, long coat might make you look tall, but it looks too dark. You can enhance your long coat with a long cashmere, cotton scarf.



"Fashion and notes." NAVER BLOG. N.p., n.d. Web. 22 Feb. 2010. .

3. Scarves with shirts: A white, plain shirt can look like pajamas or it can also be the best fashion item. If you just match a bright-colored scarf with a white shirt, you can look simple and fashionable at the same time.


You can be a fashionista with a simple scarf around your neck!