Trend: H&M Grand Opening

The giant fashion store, H&M, has finally opened at Myeong Dong, Seoul in February 27th. H&M, owned by a Swedish company, Hennes & Mauritz, specializes in fashion and accessories for women as well as for men and children. There are thirty-five H&M stores in the world such as in California, Beijing, France, Japan, New York, and Hong Kong. H&M offers fashion and quality at the best price with a broad and varied selection, and it is loved by lots of fashionistas and designers. Lots of designers such as Sonia Rykiel, Jean Paul Gaultier, Jimmy Choo, and Stella McCartney contribute their designs to H&M. Sonia Rykiel has worked with H&M for the last three years and her works can be seen in all H&M stores.

" YouTube - Sonia Rykiel Pour H&M ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 27 Feb. 2010. .

This is a short introduction, preview video for "Sonia Rykiel pour H&M".

" YouTube - H&M Fashion Video #75 - Sonia Rykiel Pour H&M Knitwear Collection ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 27 Feb. 2010. .

This is another video of "Sonia Rykiel pour H&M" and it shows how the daughter of Sonia Rykiel, Nathalie Rykiel's designs are contributed to the designs in H&M. Her love for rainbow stripes is also portrayed in the knit collection in H&M.

" YouTube - H&M Fashion Video - Which Blue Are You? ." YouTube - Broadcast Yourself. . N.p., n.d. Web. 27 Feb. 2010. .

"The Blues" is the first concept of the fashion in H&M. It obviously focuses on one particular color: blue. H&M has selected blue for their first concept because of the high popularity of blue jeans in the fashion industry, and navy blue with red and black has also been a trendy color especially for preppy, classic people.

"H&M The Blues." H&M . N.p., n.d. Web. 28 Feb. 2010. .

Blue is a great classic color for both men and women. Both genders enjoy wearing jeans and blue shirts as a casual, preppy look. As seen in the first picture, men with blue-patterned shirts and a navy pants become fashionable as ever! Women with light jeans and blue shirts also look casual and trendy! Everyone can try a few blue items from H&M and become a fashionista!


Also refer to the H&M official site: http://www.hm.com/us/#/startns/

You can be a fashionista with a few fashion items from H&M!